--- title: Crittenton Center’s New Logo & Rebranding description: Crittenton Center has rebranded and launched its new logo to better represent its mission and services to children and families. image: https://crittentoncenter.org/hubfs/crit-blog-rebrand-featured-image.jpg --- [Skip to content](https://crittentoncenter.org/news/crittenton-centers-new-logo-and-rebranding#main-content) Close - [Services](https://crittentoncenter.org/services) - [Child & Family Development](https://crittentoncenter.org/services/child-family-development) - [Child Welfare & Well-being](https://crittentoncenter.org/services/child-welfare-wellbeing) - [About](https://crittentoncenter.org/about-us) - [Our History](https://crittentoncenter.org/about-us/our-history) - [Board of Directors](https://crittentoncenter.org/about-us/board-of-directors) - [Our Staff](https://crittentoncenter.org/about-us/our-staff) - [Donate](https://crittentoncenter.org/about-us/donate) - [Events](https://crittentoncenter.org/news/tag/events) - 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[Our History](https://crittentoncenter.org/about-us/our-history) - [Board of Directors](https://crittentoncenter.org/about-us/board-of-directors) - [Our Staff](https://crittentoncenter.org/about-us/our-staff) - [Donate](https://crittentoncenter.org/about-us/donate) - [Events](https://crittentoncenter.org/news/tag/events) - [Passport to Possibilities: Annual Fundraiser](https://crittentoncenter.org/news/passport-to-possibilities-your-ticket-to-an-evening-of-impact) - [Calendar of Events](https://crittentoncenter.org/calendar-of-events) - [Volunteer Opportunities](https://crittentoncenter.org/contact#volunteer-opportunities) - [News](https://crittentoncenter.org/news) - [Careers](https://crittentoncenter.org/careers) - [Locations](https://crittentoncenter.org/contact#locations) - [Contact](https://crittentoncenter.org/contact) [How Can I Help?](https://crittentoncenter.org/about-us/donate) Quick results for "{search\_term}" [**![crit-menu-icon-child-family-development](https://crittentoncenter.org/hs-fs/hubfs/Global/crit-menu-icon-child-family-development.png?width=171&height=130&name=crit-menu-icon-child-family-development.png)**](https://43565220.hs-sites.com/services/child-family-development) **[Child & Family Development](https://43565220.hs-sites.com/services/child-family-development)** Our vibrant child care and preschool programs, with multiple locations, as well as our Family Resource Center, provide dedicated and much-needed support to children and families.** [Learn More](https://43565220.hs-sites.com/services/child-family-development) ** [**![crit-menu-icon-child-wellfare-wellbeing](https://crittentoncenter.org/hs-fs/hubfs/Global/crit-menu-icon-child-wellfare-wellbeing.png?width=166&height=130&name=crit-menu-icon-child-wellfare-wellbeing.png)**](https://43565220.hs-sites.com/services/child-welfare-wellbeing) **[Child Welfare & Well-being](https://43565220.hs-sites.com/services/child-welfare-wellbeing)** Our Transitional Therapeutic Home and Supervised Apartment Living programs provide a safe shelter for kids in foster care who are between homes or beginning to transition to the next phase in life.**[Learn More](https://43565220.hs-sites.com/services/child-welfare-wellbeing) ** [**![crit-menu-icon-our-history](https://crittentoncenter.org/hs-fs/hubfs/Global/crit-menu-icon-our-history.png?width=153&height=130&name=crit-menu-icon-our-history.png)**](https://43565220.hs-sites.com/about-us/our-history) **[Our History](https://43565220.hs-sites.com/about-us/our-history)** What began as a refuge for unwed mothers and an adoption agency over 125 years ago, is now a robust organization that thrives on the advocacy for children and keeping families together.** [Learn More](https://43565220.hs-sites.com/about-us/our-history) ** [**![crit-menu-icon-board-of-directors](https://crittentoncenter.org/hs-fs/hubfs/Global/crit-menu-icon-board-of-directors.png?width=164&height=130&name=crit-menu-icon-board-of-directors.png)**](https://43565220.hs-sites.com/about-us/board-of-directors) **[Board of Directors](https://43565220.hs-sites.com/about-us/board-of-directors)** Crittenton is governed by a dedicated Board of Directors whose qualifications and decision-making help lead and grow our agency.** [Learn More](https://43565220.hs-sites.com/about-us/board-of-directors) ** [**![crit-menu-icon-our-staff](https://crittentoncenter.org/hs-fs/hubfs/Global/crit-menu-icon-our-staff.png?width=152&height=130&name=crit-menu-icon-our-staff.png)**](https://43565220.hs-sites.com/about-us/our-staff) **[Our Staff](https://43565220.hs-sites.com/about-us/our-staff)** Our highly talented and experienced staff provide compassionate, person-centered, and dedicated care to all those we serve.** [Learn More](https://43565220.hs-sites.com/about-us/our-staff) ** [**![crit-menu-icon-donate](https://crittentoncenter.org/hs-fs/hubfs/Global/crit-menu-icon-donate.png?width=152&height=130&name=crit-menu-icon-donate.png)**](https://43565220.hs-sites.com/about-us/donate) **[Donate](https://43565220.hs-sites.com/about-us/donate)** Want to support Crittenton’s mission and contribute to life-impacting projects? Learn how you can give back by donating today! [![crittenton-donate-now-button](https://crittentoncenter.org/hs-fs/hubfs/Global/crittenton-donate-now-button.png?width=120&height=37&name=crittenton-donate-now-button.png)](https://43565220.hs-sites.com/about-us/donate)   [![P2P icon for website](https://crittentoncenter.org/hs-fs/hubfs/P2P%20icon%20for%20website.png?width=163&height=141&name=P2P%20icon%20for%20website.png)](https://crittentoncenter.org/news/passport-to-possibilities-your-ticket-to-an-evening-of-impact) **[Passport to Possibilities: Crittenton Center Annual Fundraiser](https://crittentoncenter.org/news/passport-to-possibilities-your-ticket-to-an-evening-of-impact)** Pack your bags for an unforgettable evening as we support the journeys of children and families! **[Learn More](https://crittentoncenter.org/news/passport-to-possibilities-your-ticket-to-an-evening-of-impact)** [**![crit-menu-icon-volunteer-opportunities](https://crittentoncenter.org/hs-fs/hubfs/Global/crit-menu-icon-volunteer-opportunities.png?width=166&height=130&name=crit-menu-icon-volunteer-opportunities.png)**](https://crittentoncenter.org/contact#volunteer-opportunities) **[Volunteer Opportunities](https://crittentoncenter.org/contact#volunteer-opportunities)** Want to make an impact on a child’s life through meaningful activities? Become a volunteer today!** [Learn More](https://crittentoncenter.org/contact#volunteer-opportunities) ** [**![crit-menu-icon-upcoming-events](https://crittentoncenter.org/hs-fs/hubfs/Global/crit-menu-icon-upcoming-events.png?width=171&height=130&name=crit-menu-icon-upcoming-events.png)**](https://crittentoncenter.org/calendar-of-events) **[Calendar of Events](https://crittentoncenter.org/calendar-of-events)** Crittenton Center hosts an array of fun events for the whole family. Check out any upcoming educational, inspirational, and FUN activities we have in store for you!**[Learn More](https://crittentoncenter.org/calendar-of-events) ** ![crit-blog-rebrand-featured-image-2](https://crittentoncenter.org/hs-fs/hubfs/crit-blog-rebrand-featured-image-2.jpg?width=2000&name=crit-blog-rebrand-featured-image-2.jpg) September 21, 2023 at 3:09 PM # Crittenton Center’s New Logo & Rebranding Crittenton Center has rebranded and launched its new logo to better represent its mission and services to children and families.  ![crit-logo-color](https://crittentoncenter.org/hs-fs/hubfs/crit-logo-color.png?width=649&height=155&name=crit-logo-color.png)   Since 2001, Helping Families Shine has been Crittenton Center’s tagline. While the mission remains the same, “Sheltering, Educating, Empowering Children, Individuals, and Families,” Crittenton Center is reintroducing itself and the services it provides to Iowans. With its new tagline, “Embracing Children and Families,” Crittenton Center’s new logo reflects the longevity of its high-quality, family centered agency.       “After many months of discussing who we are to the Siouxland community and families we serve and after several logo revisions, we are so happy to reveal our new image!” Kim Scorza, Crittenton CEO.  “Our new logo of a big C wrapped around a little c has a dual meaning of a parent wrapping their arms around and embracing a child and our agency wrapping our resources, care, and support around children and families. The new colors, orange and blue, also hold significance as orange represents the vibrancy and energy of our Child and Family Development Division, encompassing our child care centers, preschools, and Family Resource Center. While blue is nationally recognized for child abuse prevention awareness and encompasses our Child Welfare and Well-Being Division, where we serve homeless and foster care youth. We truly believe this logo represents who we are, and our work pays homage to the past while we focus on the future!”   ## Related Articles [View More](https://crittentoncenter.org/news) --- [![crit-logo-wht](https://43565220.fs1.hubspotusercontent-na1.net/hubfs/43565220/crit-logo-wht.png)](https://crittentoncenter.org/) Sheltering, educating, and empowering children, individuals, and families.   4212 Gordon Drive Sioux City, IA 51106 [**Services**](https://43565220.hs-sites.com/services) - [Child & Family Development](https://crittentoncenter.org/services/child-family-development) - [Child Welfare & Well-being](https://crittentoncenter.org/services/child-welfare-wellbeing) [**About Us**](https://43565220.hs-sites.com/about-us) - [Our History](https://crittentoncenter.org/about-us/our-history) - [Board of Directors](https://crittentoncenter.org/about-us/board-of-directors) - [Our Staff](https://crittentoncenter.org/about-us/our-staff) - [Donate](https://crittentoncenter.org/about-us/donate) [**Events**](https://crittentoncenter.org/news/tag/events) - [Volunteer Opportunities](https://crittentoncenter.org/contact#volunteer-opportunities) - [Windmills & Wedges: Golf for OC Kids](https://crittentoncenter.org/news/windmills-wedges-golf-for-oc-kids) - [Calendar of Events](https://crittentoncenter.org/calendar-of-events) [**News**](https://43565220.hs-sites.com/news) [**Contact**](https://43565220.hs-sites.com/contact) [**Careers**](https://43565220.hs-sites.com/careers) [![COA_White_Logo_2019](https://43565220.fs1.hubspotusercontent-na1.net/hubfs/43565220/Global/COA_White_Logo_2019.png)](https://coanet.org/) [![phone-circle](https://crittentoncenter.org/hs-fs/hubfs/phone-circle.png?width=24&height=25&name=phone-circle.png)](tel:17122554321)    [![envelope-circle](https://crittentoncenter.org/hs-fs/hubfs/envelope-circle.png?width=24&height=25&name=envelope-circle.png)](mailto:info@crittentoncenter.org)    [![facebook](https://crittentoncenter.org/hs-fs/hubfs/facebook.png?width=25&height=25&name=facebook.png)](https://www.facebook.com/crittentoncenter)   [![linkedin-circle](https://crittentoncenter.org/hs-fs/hubfs/linkedin-circle.png?width=25&height=25&name=linkedin-circle.png)  ](https://www.tiktok.com/@crittentoncenter) © 2023 Crittenton Center | [Privacy Policy](https://43565220.hs-sites.com/privacy-policy-crittenton-center) [Accessibility](https://crittentoncenter.org/accessibility) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "Sioux City", "addressRegion" : "Iowa", "postalCode" : "51106", "streetAddress" : "4212 Gordon Drive" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://43565220.fs1.hubspotusercontent-na1.net/hubfs/43565220/crit-logo-color.png" }, "name" : "Crittenton Center", "url" : "https://crittentoncenter.org/news/crittenton-centers-new-logo-and-rebranding" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "Crittenton Center has rebranded and launched its new logo to better represent its mission and services to children and families.", "author" : { "@type" : "Person", "name" : "Crittenton Center" }, "dateModified" : "October 24, 2023 9 PM", "datePublished" : "September 21, 2023 8 PM", "headline" : "Crittenton Center’s New Logo & Rebranding", "image" : "https://43565220.fs1.hubspotusercontent-na1.net/hubfs/43565220/crit-blog-rebrand-featured-image.jpg", "inLanguage" : "en", "keywords" : "[News, Press Release]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Crittenton Center’s New Logo & Rebranding", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://43565220.fs1.hubspotusercontent-na1.net/hubfs/43565220/crit-logo-color.png" }, "name" : "Crittenton Center" }, "text" : "Crittenton Center has rebranded and launched its new logo to better represent its mission and services to children and families. Since 2001, Helping Families Shine has been Crittenton Center’s tagline. While the mission remains the same, “Sheltering, Educating, Empowering Children, Individuals, and Families,” Crittenton Center is reintroducing itself and the services it provides to Iowans. With its new tagline, “Embracing Children and Families,” Crittenton Center’s new logo reflects the longevity of its high-quality, family centered agency. “After many months of discussing who we are to the Siouxland community and families we serve and after several logo revisions, we are so happy to reveal our new image!” Kim Scorza, Crittenton CEO. “Our new logo of a big C wrapped around a little c has a dual meaning of a parent wrapping their arms around and embracing a child and our agency wrapping our resources, care, and support around children and families. The new colors, orange and blue, also hold significance as orange represents the vibrancy and energy of our Child and Family Development Division, encompassing our child care centers, preschools, and Family Resource Center. While blue is nationally recognized for child abuse prevention awareness and encompasses our Child Welfare and Well-Being Division, where we serve homeless and foster care youth. We truly believe this logo represents who we are, and our work pays homage to the past while we focus on the future!”", "url" : "https://crittentoncenter.org/news/crittenton-centers-new-logo-and-rebranding", "wordCount" : "427" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Crittenton Center", "url" : "https://crittentoncenter.org/news/author/crittenton-center" }, "dateModified" : "2023-10-24T21:00:05.203Z", "datePublished" : "2023-09-21T20:09:52.000Z", "headline" : "Crittenton Center’s New Logo & Rebranding", "image" : [ "https://crittentoncenter.org/hubfs/crit-blog-rebrand-featured-image.jpg" ], "mainEntityOfPage" : { "@id" : "https://crittentoncenter.org/news/crittenton-centers-new-logo-and-rebranding", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://crittentoncenter.org/hubfs/crit-logo-color.png" }, "name" : "Crittenton Center" } } ```