Crittenton Center has rebranded and launched its new logo to better represent its mission and services to children and families.
Since 2001, Helping Families Shine has been Crittenton Center’s tagline. While the mission remains the same, “Sheltering, Educating, Empowering Children, Individuals, and Families,” Crittenton Center is reintroducing itself and the services it provides to Iowans. With its new tagline, “Embracing Children and Families,” Crittenton Center’s new logo reflects the longevity of its high-quality, family centered agency.
“After many months of discussing who we are to the Siouxland community and families we serve and after several logo revisions, we are so happy to reveal our new image!” Kim Scorza, Crittenton CEO.
“Our new logo of a big C wrapped around a little c has a dual meaning of a parent wrapping their arms around and embracing a child and our agency wrapping our resources, care, and support around children and families. The new colors, orange and blue, also hold significance as orange represents the vibrancy and energy of our Child and Family Development Division, encompassing our child care centers, preschools, and Family Resource Center. While blue is nationally recognized for child abuse prevention awareness and encompasses our Child Welfare and Well-Being Division, where we serve homeless and foster care youth. We truly believe this logo represents who we are, and our work pays homage to the past while we focus on the future!”